will it be available in blue or red?

Initially, no. Eventually, it most likely will.

will the complete package be around the price of an emaxx??

Do the math, Shadow. In addition to the chassis, you would need a front and rear end, tranny, shafts, radio and BL!

The RTR price obviously depends on your choice of parts and BL combo.

Making a kit based version of the E-Revo (or whatever name it will be called) is an awesome idea. It's nice to see such innovation from smaller companies when the big guys have turned their backs to Electric Monster Racing. No matter what the cost of the kit, I'm sure it will be much less than buying an E-Maxx and converting it to a race ready monster race truck.

I read the Slayden review of MMIII and he mentioned Mike C's E-Revo but I couldn't locate the "inset" he spoke about...is that article coming? I thought it would be interesting to read his take and to help get this innovative product some press.