[NovakTwo]

You probably shouldn't bring up "passion" for the R/C industry. Bob got involved in R/C planes when he was a young boy and spent his entire working career in the industry. Novak has been around for 30 years, so the company has had years of involvement in the industry. We even know all of the people who have sold their companies---Losi, Associated, Orion/Peak.

But, I think what you mean by passion is, why doesn't Novak make some of the cool products that posters here want. Making a few, hand made products to be sold to a select group of customers is easy. Manufacturing the products to be sold to thousands of users at prices buyers are willing to pay is another matter.

There is also the matter of service. As mentioned above, some companies (such as Aveox) are not reliable when it comes to servicing their products. Therefore, Novak products have to be designed and manufactured to minimize potential service issues. Those "layer cake" controllers, while cool, are just not feasible for mfg or sale to most customers---too much potential for mis-use, damage or sub-standard performance.

For every product a manufacturer replaces, or gives away, free, the company must sell 5-8 new items to recover the parts/labor/overhead costs of that free item.

Bob, Adnan Khan (Novak's Senior Designer), and the entire tech staff are definitely well-informed about comments on various forums---both the complimentary ones and the not-so-flattering. So keep the ideas and comments flowing.