I do believe for the average Joe it is a little intimidating to just jump right in with a build project. Most people don't have the natural mechanical ability to be able to do that off the cuff. So that is why the RTR out of the box sells so well. A lot of the guys in the RC hobbie now started with an RTR and learned from there. Some are born with the God given gift that makes build projects so much fun just to create works of art on their own, but that is just not the norm. It is obvious to see that there are a few people on here that love the builds almost as much as the driving, if not more. I love some of the creative parts that Mike comes up with, but I would not want him to build my trucks. I am sure that he would do a great job, but my, truck my build. Most of the people who would want an capable RTR probably won't want to spend the kind of cash it will take to purchase a pro racer type of vehicle that includes parts and labor. It is just unrealistic knowing how cheap most American's are. We want it cheap and fast.