I just ran through the whole process again and mine still says ver. 3.22 . It may just be me but I think every time you swap from the flasher program to the controller program I had to remove the USB cable from my computer and then reinsert it, otherwise the controller wouldn't show up?????
A couple of things to check

1. What ver. is your USB_COM?
2. In the flasher program make sure the drop down box is says "Update device through USBCom" .

What ver. of windows are you using? I'm still running XP. (don't know if it's a problem but thought we might be able to eliminate a few possibility's)