OK, I figured out my problem. I was assuming operation similar to how most ESCs program. This is how it works (the manual isn't totally clear on this):
- Enter programming by holding the "set" button and turning the switch on. Keep holding the "set" button until the red LED stops flashing and the green LED flashes for the programming step you want to adjust. So, if you want to adjust programming option 6, you have to keep holding the "set" button until the green LED flashes 6 times. Since it takes around 3 seconds to advance to each option, getting to the 12th option means you have to hold the "set" button for around 36 seconds.
- Use the "set" button to change the settings (motor beeps for the setting count).
- Shut the switch off.
- To program another option, go back to step 1.
Pretty easy once you do the steps correctly.