Here are some of my tips. In no particular order....
1) Pricing Research:
- To estimate what the open market price of your item is.
- Use the "Advanced Search" and click the "completed items only" box. Use these results to gauge pricing and what people are willing to pay for your item. I also compare these prices with other forum classifieds to see if selling on ebay is more profitable. If not, I try the forums first.
2) Know your target demographic:
- This will depend on your item. A mini-t will appeal a different set of potential buyers vs a Neu motor (with some overlap of course, but that's not important right now).
- If your item is very specialized, you should assume a potential buyer will know exactly what he/she is looking for, and thus you should cater to them. If your item is common and cheap, your description should cater to "noobs" and a little "fluffing" is ok.
3) Title:
- The title is one of the most important aspects since ebay's search is based around keywords within the title. Be short and to the point. Do not put "fluff" in your title. You want to stick in as many keywords in there as possible, and phrases such as "like new" or "awesome", just don't work. Save that for the description. If you have extra room left, stick in some related keywords. If you're selling a brushless motor, add in keywords like "mamba", "feigao", "novak". Even if your item is not from these companies you should stick them in. The purpose is to cast your net as wide as possible, and reach as many viewers as possible. The main goal of your title is to help people find your item and open the link.
4) Description:
- Once you get someone to open your page, your description is what will "sell" them.
- Be honest, to the point, and informative. Do not ramble on and on about your situation, or why you are selling the item. Most buyers don't care.
- Structure is very important. Your info should be easy to read, and laid out like a list of specs. DO NOT write a novel and expect the buyer to read through it all. There are many auctions where I've scoffed at, simply because the seller wrote a damn novel describing one set of cvd's or one motor. If you need to write that much about your item.... it tells me you are trying to "polish a turd".
5) Ship internationally:
- This is more personal preference, but I've found that my auctions close for higher prices when I am willing to ship internationally. If you know that your item is in high demand domestically, then there is no point. But if you know that your item is hard to get in other countries.... then that's where the best offers will come from.
6) Starting Price:
- This is a touchy subject for sellers. Auctions that start at $.99 get the most bids, but do not guarantee that your item will close for more money. The main goal of a $.99 auction is to get more "looks" and possibly start a bidding war between buyers.
- If you feel confident about the going price of your item, you could try pricing the auction at or a little below your target price to see if anyone bids. Research is important in this case, since the value of your item is determined by the going rate. An associated rc18t priced at $400 just won't sell.... even if you think its worth that much.
7) Parting out vs selling whole:
- Parting out your vehicles will usually bring in more money than selling whole (most of the time). If your item is in good condition, it may be better to break it up. If your item is on its last legs, keep it together.... or you may end up losing money.
- Do your homework. The only way to know for sure is to research closed auctions. Crunch the numbers and choose which ever option has the highest expected price. Don't forget to factor in the costs of additional listings and shipping.
8) Timing:
- Sometimes its all about timing. Auctions will obviously close higher if you are the only one offering that particular item at that time. If someone is selling the exact same item within a similar time frame, then your item is likely to close for less, since the buyer has multiple options.
9) Pictures:
- All pictures should be clear and crisp.
- Do not to show your "living environment"... i.e. keep your pets, clutter, kids, wife, smokes, bongs, nuddie mags, etc... out of the pic. No one wants to see how dirty you are, or how nasty your house is. Superficial...yes, but very important. What is clean to you, may be a cesspool of filth to someone else.
Example: Don't do this. That's just nasty.... No one wants to see how ugly your mug is, or how big your tattoo is. Honestly... would you want to buy this buggy after seeing how gross his living situation is?
http://cgi.ebay.com/OCM-mugen-mrbx5-...QQcmdZViewItem
- Your gallery pic is the most important. It should be the best one, and needs to grab the buyer's attention.
I'll add more if I think of anything pertinent.