MGM TMM 28025-3S E series no BEEPS

[aqwut]

Brand spankin' new ESC, and can't get it to work... I am unable to get a Beep out of it..

The BEC works, I can move the steering servo..
I see the Green Led
I see the orange let momentarily when I turn it on..

I have 2 other MGM.. so I'm familiar with the programming.

I have tried reversing the throttle channel. still no luck..
I made sure throttle channel gets full EPA.. still no luck..

Any ideas..?