The commercial is completely fake. You can tell the "interviews" they did in the commercial are really smart too. They probably think you can slam a revolving door... As you can see on the commercial, when they pour the soda onto the piece of carpet, it is soaked well thru the bottom, but they switch the carpet out for a piece of carpet that barely has any soda in it, therefore having the shamwow hardly pick up any at all. Remember their old commercials when they said the shamwows could hold 50x their weight in liquid? On the new commercials they say 12x their weight. The scamwows probably weight next to nothing, so basically 12 X 0 = 0. Wow! The scamwow can hold 0 liquid! What an amazing product!
Synthetic chamois are pretty cool, I use them at work to dry the cars after we clean them for delivery. Not sure about 50x their own weight, but judging by the commercial they can handle close to what he gets in it. The carpet test is a joke, no underpad to soak the fluid up, and the carpet is pretty open so the chamois can easily pull the liquid out. Somewhat smoke and mirrors.