The best way to describe it is magnetic.
Leave a bottle open and it will crawl out and climb the walls--
It is hard to describe, like honey, but light and you can even tell that by the weight of the bottle. Stuff works phenomenally well, well enough that I would even consider replacing 90-140 wt in a 1:1 diff for 100% oil treatment. And it makes rebuilds soooooo nice. Yes it's messy, but not grease messy and will wash out with Purple Power/ Simple Green type degreasers at full strength.
I will mention again- do not overdo it!
In my 3906 trans, 3 cc is more than enough, and about 1 cc in the diffs, any more will either simply purge or will create more drag than necessary, which sorta defeats the purpose.
Happy lubin'