LOL and LOL.
When you look at things realistically, Novak HAVENT updated their hvmaxx system much since when I got mine. The esc looks 99% the same, just has a few new basic programming options, though thats better than none at all essentially when I had mine.
The esc motor is essentially still identical, they just introduced a finned can and a larger shaft diameter, and a few extra kv choices (anywhere between too fast and way too fast unless you gear down lower than George W Bush's IQ, otherwise the motor is over loaded and fries). The sintered rotor is a nice upgrade that came out about 3 years ago, so this new tuning rotor is just a slighter better version of that really.
As for being the first company to make a 1/8 system =

, yeah right. The hvmaxx was designed to drop into the stock 3906 emaxx, and that is a 1/10 MT, electric 1/8 vehciles hardly even existed back then and I sure as heck didnt see any running the hvmaxx either at the time, only novak sticking the system in a TC to make it do 100mph on 5s lipo a few years later.
The fact is lots of other companies beat Novak to the punch with their more powerful escs and motors (Castle, MGM, Schulze, Quark etc) that people were sticking in the 1/8 stuff along with feigao, Aveox, neu, PLett etc motors to create their own truelly 1/8 suitable systems- Novak just realised their hvmaxx could also work in a vehicle lighter than the emaxx, so came up with a center diff mount unit and battery tray (hmm, where have I seen someone do that before...) and called it a 1/8 conversion kit. Since the hvmaxx is a complete system there was no need for users to find there own esc and mtoor, so behold, its suddenly the first 1/8 'system'. If castle had their MMM motors out earlier they would be able to claim that title, but given the difference in power handling, gearing range & voltage, the MMM is was the first proper 1/8 system anyway, followed by the RX8 and Hobbywing, and the Losi thing.
Anyone can slap a 1/8 label on their sytems so long as it will actually work in a 1/8 vehicle, which even an MM and L can motor can do.

(not that Im bashing Novak, I still enjoyed the hvmaxx, taught me a lot).