Quote:
Originally Posted by Semi Pro
right, that's actually called price fixing, and its bad for all of us
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Maps are in place to protect the perceived value of a product. They are in place to protect the image of the company. A solid/reputable company does not want to be seen as a low cost brand. Many people equate low cost with cheap junk. The map is also in place to build in a profit for the retailers. Its also in place to help maintain fair market competition amongst retailers. Opening a business is a huge investment in time and money. Its something to protect and nurture. This can't be done if m.a.p.s are violated. In the end it would destroy competition and lead to higher prices.
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